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Five reasons to consider Microsoft Dynamics 365 for a small business

When it comes to small business operations, a CRM system may not be the top of your list. Yet this may be short-term thinking.

Research from Capterra suggests that 65% of businesses adopt a CRM system in their first five years of operation, while 53% of top performing companies continue to invest in their CRM systems to drive sales according to Forbes Insights. With this in mind, this blog aims to explain the benefits of Dynamics 365 for a small business.

It’s ‘Big Data’ for small (and not so small) businesses

Business intelligence is valuable no matter the size of your company. But with Dynamics 365 you don’t have to be a multinational to have access to better analysis of your business.

One of the major attractions of Dynamics 365 is how well it is able to bring together different data sources to generate new business insight. Reports – whether sales pipelines, customer service desk efficiency, finance updates or other – can come together in minutes to illustrate a point that might otherwise have taken days to research.

Customisable dashboards can also allow you to be proactive in your work. Discover if customers are underspending and target your marketing towards them, determine if your business is using resources too quickly or find out when staff are underperforming and may need support. Whatever the query, provided the data exists Dynamics 365 can help you find an answer.

It supports your entire business

Business intelligence may help support the management effort, but Dynamics 365 can be used across nearly every team. Sales and marketing are obvious business functions that benefit, with 84% of businesses finding a CRM as a beneficial way of managing the quality of their leads (according to Demand Metrics). Finance personnel also gain from the reporting that Dynamics 365 can generate, particularly functionality such as automatic invoice generation that can save time. And even administration staff can make use of features in Dynamics 365, such as Field Service that can help increase the efficiency of meeting scheduling.

Should there be any concern that so many departments have access to sensitive business information, restrictions can be put in place to ensure that teams or individual users only have access to the data they need.

Dynamics 365 integrates with your current applications

Existing software can be an obstacle to adopting a new platform. Thankfully, Dynamics 365 is one of the most flexible programs around when it comes to integration. Most commonly used accountancy and marketing software will integrate without an issue. Microsoft are also working towards more surprising integrations: Social Engagement for example draws in data from company Facebook and Twitter feeds for use within Dynamics 365, while Dynamics 365 Version 9.0 will allow integration with LinkedIn Sales Navigator as well.

It takes the strain off your server

Given the power of Dynamics 365 for a small business in bringing together and crunching data at phenomenal rates, you’d be forgiven for thinking your server was about to take a beating in terms of memory and performance. Not so. Dynamics 365 sits within Microsoft’s cloud network, hosted on remote servers. The benefit of this is not only to move much of the processing requirement off of your network, but also the risk: Microsoft will protect your Dynamics 365 installation with their own security, ensuring your data is safe.

A custom solution is cheaper than you might think

Dynamics 365 is the antithesis of the ‘one size fits all’ approach that most platforms have; it is endlessly customisable. While most of the functionality described in this blog comes pretty much out of the box, businesses with niche requirements or particular workflows will find that – with a little development – Dynamics 365 can be made to fit their needs at the fraction of the cost of custom software.

To further discuss adopting Microsoft Dynamics 365, please get in contact: sales@akita.co.uk

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